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Before Profit First the most I ever paid myself was about $12k. I treated the gym as supplemental income. That mindset lead to mediocre results. We ran at a loss for 5 consecutive years...

After learning and implementing the Profit First model we went from 0 to 10% profit after expenses in less than a year. And my owner pay went up 500%!

Jason Fernandez, Crossfit Rife